BIRTH OF THE BRAND
In February 1926, the house of “Veuve de Philippe Hüther,” a watch dealer and maker, registered the trademark “The Tudor” established in Geneva for Rolex founder Hans Wilsdorf. Later, in 1936, the house transferred the brand to Wilsdorf. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On March 6, 1946, he created “Montres TUDOR S.A.,” specializing in models for both men and women. Rolex would guarantee the technical, aesthetic and functional characteristics, along with the distribution and after-sales advice.
HANS WILSDORF'S INTUITION
"For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company."
David Beckham wears the Black Bay Bronze, a 43 mm diver’s watch inspired by the brand’s history and fitted with the TUDOR Manufacture Caliber MT5601. He also wears the Black Bay Chrono, a COSC-certified chronograph, with column-wheel manufacture caliber, drawing upon TUDOR’s diving and motorsports heritage. TUDOR is proud to partner with David Beckham.
To exemplify Jay Chous' daring and innovative spirit, TUDOR released a short film in which he daringly drives a sports car on a historial oval race track, eventually drifting through time. Inspired by the magical worlds Jay Chou is known to create with his art, the film ignites the conversation on how iconic images of the past impact today's creativity in watchmaking, music and other art forms. TUDOR is proud to partner with Jay Chou.